These cover all of the many interactions required for browsing the Internet, as well as sending and receiving email through various email clients. Developers and others have developed session protocols for handling these interactions between systems. One of the most common is a client/server session between a server and a personal computer or other device or system accessing that server. Other kinds of sessions are initiated by technology. The individual users initiate it, and end it when it is finished. For example, the time frame for an interaction between two personal computers used in online chatting or messaging is considered a session. No matter the vertical, analyzing and optimizing based on sessions, paired with other crucial metrics, directly affects user experience and acquisition, and creates more opportunity for revenue and high-value, loyal users.In some cases, a session is user-initiated. ![]() On the other hand, marketers may look at the average number of sessions per user which shows the frequency a user engages.Ĭomparing this to retention, which indicates the overall length of time for which users remain active, marketers can understand the connection between retention rate and session frequency of their users, and optimize accordingly. ![]() Sessions can also be analyzed to optimize vertical-specific performance, and target or re-engage users accordingly.įor example, product managers might use session lengths to correlate the time users invest in their app, to the quality of the experience the app currently offers. Knowing how individual users are engaged (or not) with certain in-app activities, and then comparing it to an app’s entire user base, allows marketers to improve media source performance, and inform future audience segmentation for optimized user acquisition and re-engagement efforts.įor product managers, session data can be used to pinpoint which app elements to improve, remove or add, and the current opportunities or problems that exist overall. Usage data – measuring predetermined rich in-app events.Session analysis sheds light on the ways in which users truly interact with an app, identifying sweet spots, pitfalls and points for optimization, through two main pieces of information: The last event triggered marks the official end of a web session. In web, a session begins when the website is opened and ends after a 30 minute timeout window has passed with no events occurring. ![]() Note that because of the typical multitasking nature of mobile users, events that occur within the predetermined window count towards the current session. In the mobile ecosystem, a session begins when the app is opened in the foreground, and ends when it goes into the background with no events occurring during a predetermined time window, dependent on the mobile measurement provider. The session metric denotes both the length and the frequency with which a user interacts with an app or webpage, and shows developers, marketers, and product managers alike the trends of app or webpage usage by specific users. What are sessions?Ī session is the amount of time in which a user is actively engaged with either an app in the foreground or with an open website. A session is a single instance of active engagement by a user in an app or on a website.
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